Find out the Science
Behind E-Cloth®

E-Cloth® and just water

for a safe, healthy and sustainable world

House Keeping


E-cloth® and just water is a smart cleaning alternative to wasteful paper towels and toxic surface cleaners, a good investment in a family's health and budget and a simple way to go green cut back on consumption and live more sustainably.

E-cloth®, the highest quality microfiber in the world offers a simple yet highly effective environmentally friendly way to clean your home. Developed for Swedish hospitals, E-cloth's advanced fiber technology cleans surfaces mechanically, not chemically, using only water to remove dirt, grease and grime with microscopic precision. New research proves that E-cloth® and just water, remove over 99% of bacteria, including E-coli and Listeria. Internationally accredited Silliker Group tested the cleaning power of E-cloths on hard surfaces that had been contaminated with different common bacteria. Using just water, the results showed that E-cloths removed over 99% of bacteria, locking them away inside the cloths special fibers, where they stay until the cloths' are rinsed. Further the tests showed that, after a rinse with warm water, E-cloths re-introduced just 0.01% of bacteria back onto a sterile surface.

E-cloth® is relatively new in America, arriving here from the U.K. where it won Good Housekeeping's 2007 Green Product of the Year and 2009 Green Living Award. Americans may find it hard to believe how E-cloth® and just water cleans surfaces so thoroughly, but Europeans have embraced this method of cleaning for years.E-cloths are endorsed by the British Allergy Foundation.

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Did you know...

  • Millions of trees are cut down every year to satisfy our addiction to paper towels?
  • 2.5 million tons of paper towels are being used annually and filling up our landfills?
  • Most conventional glass and surface cleaners are made of solvents; alcohols that are toxic, ammonia which is a respiratory irritant, or glycol ethers that cause systemic organ damage?
  • If every household in the US eliminated just a few rolls of paper towels and bottles of solvent glass cleaner, we would save millions of trees, thousands of tons of waste, millions of dollars in landfill dumping fees and we would prevent millions of pounds of volatile organic chemicals from being released into the environment?
  • With E-cloth and just water there is no need for wasteful paper towels and chemical cleaners. Imagine the possibilities with E-cloth!